Have you heard of this new GDPR thing coming out of the European Union? The General Data Protection Regulation (GDPR) is supposed to give EU people control over their personal data. Rumours are that it will have a huge impact on newsletters, so some authors are worried. I have to say, I’m not. And not just because I live in Malaysia . The rules are written in legalese and I find them incomprehensible. However, from the very little I see, I think they are meant to force companies to give people what they sign up for and not muck them about. What they don’t want: o You signing up for a newsletter about soap and being sent stuff about cars and loans. o You being faced with pre-ticked boxes that commit you automatically to pesky 'special offers' and other dodgy extras. o You signing up and having your data given away or shared with God knows who. I don’t...